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As given in the title, is an age gate required on sites for M- or AO-rated games? I am not sure, but it appears that the ESRB requires it. Am I correct?

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The ESRB requires all ESRB Website Council (EWC) members to add age gates to all websites for Mature-rated or Adults Only-rated games:

2.2 If the audio-visual content contains material from a Mature-rated or Adults Only-rated game (or one that is anticipated to receive either rating), display an ESRB-compliant age-gate prior to access or purchase.

2.3 Utilize an age-neutral approach (e.g., “Please enter your date of birth.”), when requesting the manual entry of a birth date from a visitor trying to access age-gated audio-visual content;

2.4 Employ reasonable measures (e.g., dropping a session cookie; returning visitor to the home page) to prevent visitors under the age of 17 (or 18) from re-entering a different birth date once they have initially been denied access to age-gated audio-visual content and utilize an age-neutral approach in the error message (e.g., “Sorry, you may not access this content.”);

Source: ESRB Website Council "Code of Conduct" (PDF)

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Thank you for this well-sourced answer. –  DragonLord Apr 18 '11 at 3:03
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of course since there is no way for the site to verify the age entered into the gate the whole thing seems rather moot. –  Xantec Apr 18 '11 at 4:43
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It's weird how a majority of gamers were born on January 1st. –  Doozer Blake Apr 18 '11 at 5:04

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