Can I view a game's ESRB rating through Steam?

Question

This shocking news report about portal 2 confirms the awful truth of the game -- it calls itself an educational game, and indeed, is rated for everyone 10 and older, but it cannot hide the fact that the game is brutally prejudiced against adopted children who may be playing it.

While local news reporters continue to maintain that the sky is falling, I was actually curious about their second point -- that Portal 2 is rated E10+. While this was easily confirm-able by going to www.esrb.org, I wondered where (if!) this information was stored somewhere within the interface of the steam store itself, as I couldn't find it.

Genre, sure. Player count, yes. Merchandise? Two companion cubes is enough for me, thanks. But ESRB rating? Nowhere to be found.

Does Steam list the ESRB rating of the titles they sell? If so, where can I find this info within the client?

Answer 1

Steam shows the ESRB rating in the Game Details section on the left sidebar on the games page.

Here's Bejeweled 3's rating:

Duke Nukem Forever:

At first, I suspected that you don't see it when you go to view Portal 2 because you already own the game. Indeed, I own it too and do not see it. Since the ESRB only requires that you see the rating during the purchase process, not showing it once you own the game is fine.

From the ESRB guidelines:

The assigned rating icon, content descriptor(s) and if required, the online rating notice must be displayed on a webpage or digital delivery service screen prior to consumers' purchase/access/download in a location where they will be accurately associated with the game and cannot be bypassed.

Since it's not required after purchase, I figured Steam was removing this extra information since it wasn't needed. On a hunch, however, I went to view a Valve game I did not own to confirm (Left 4 Dead). The rating is not there.

Perplexed, I went to view a non-Valve game I do own (Defense Grid: Awakening). The ESRB logo is there:

Further searching of my games list confirms that, for some reason I cannot explain at this time, Steam does not list the ESRB rating for Valve games.

While the ESRB is self-regulatory and technically voluntary, the fact that Valve's games are rated by the ESRB means they were submitted for rating. This means that Valve is opting in to ESRB participation. It's possible there's some rule that allows them not to post the rating before purchase, but it's not one of which I am aware. I went to "buy" Left 4 Dead (stopping before the final purchase) and I didn't come across a rating at any point in the process.