I got this email on the 21st:
Thank you for ordering on Origin Store. The product that you preordered is now available for preload. Click the link below to preload your product.
Order Number: XXXX
Product ID: XXXXX
Product Name: Battlefield 3™ Limited Edition
Release Date: October 24, 2011
To download your game just visit the "My Games" section of the Origin application. You will be sent an email on the release date when your game is ready to play.
Don't have Origin? Visit http://www.origin.com/download to download and install the Origin application. Once installed, click the sign-in tab and log in with the Origin Account you used for your purchase at the Origin Store to access your available games.
Please note: This email message was sent from a notification-only address that cannot accept incoming email. Please visit help.origin.com/ to submit any further questions.