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I'm thinking of buying an extra copy for a friend, with the Black Friday 50% sale. Problem is, the sale is only valid in the US, not EU.

If I buy the US version, would I be able to convert it to the EU?

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As far as i can see it is possible to get your account moved if you have a valid reason, i have seen stories about people with dual us accounts getting one moved to eu because it caused errors and some people moving from us to eu getting it moved, but I haven't been able to find an official stance on it. But since you don't have a valid reason to get the US version over EU version I think it is gonna be hard to convince blizzard to move the account. – Blem Nov 23 '11 at 7:55
Thanks for letting me know about the sale :P – Matthew Read Nov 23 '11 at 19:51
up vote 4 down vote accepted

No you cannot. Each version is locked into a specific region. Please see this answer for more details: How does the StarCraft 2 region lock work?

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I read somewhere a story of someone who said he "accidentally bought the wrong version" and they switched it for him. I hate region locking. Let's say I'll accept your answer until contrary evidence appear, if at all. – ripper234 Nov 23 '11 at 9:06

Actually you can and I did,. Where I live in Canada, games that have a french version must so they sell the EU version (they don't say it on the label).

So I called them, reminded them that Canada was part of North America and if they want to region lock, they could at least sell the proper games in the proper region.

They added a StarCraft 2 North America to my account and I downloaded it.

So yes you can, at least you could.

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