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Every so often one of my residents glows yellow and goes on a shopping spree.

Is there any way to get them to do this more often? I like earning money!

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Apparently you need to add some plants:

When a store is very popular, it can trigger a shopping spree, where residents pay up to 4x normal price. Nearby plants boost popularity.

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It's worth noting that Woods and Fruitful Tree are the two exceptions - plants that do not increase popularity of adjacent buildings. – sjohnston Apr 6 '12 at 19:50

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