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Do they restock faster? Restock more? Get more customers? What about unhappy? Does that have any negative effects?

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The happiness of your bitizens only helps you indicate if you've placed them in their dream job. An red unhhapy bitizen is either unemployed or employed in a job type which he has skill level of less than 5. A green happy bitizen is in his dream job. A yellow "meh" bitizen has a job and got at least level 5 skill in it's type, but it isn't his dream job.

Placing bitizens with appropriate skills and dream jobs helps you in the following ways:

Placing a bitizen in his dream job: Placing on the same floor one, two or three bitizens with their dream jobs will give you double the stock when stocking the first, second and third item respectively. This effect stacks, meaning that if all three workers have their dream job, all items give double the stock.

The effect of job skill: Bitizen job skills gives a certain discount on stocking costs, the cost is equal to the total skill level of all workers in the relevant type, for exmample, if you place in a Retail floor three bitizens with 5, 7 and 9 retail skills, you'll get a 21% percent discount when stocking the floor.

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Note that a Bitizen will be unhappy if they are employed, but have less than 5 skill at that job type. –  KatieK Jan 31 '12 at 21:18
    
Thanks Katie, didn't know that, will edit it into my answer. Wat happens if a citizen is in it's deam job but his type skill is less than 5? Will it be green or red? –  JohnoBoy Jan 31 '12 at 21:39
    
As I recall, he will have a happy green face, but leave a negative comment in his Bitbook. –  KatieK Jan 31 '12 at 21:59
    
Nice to know. I stopped checking the bitbook after a while since it got so repetitive and unhelpful, right now it has about 9500 unread messages, trying to see how high it gets :) –  JohnoBoy Jan 31 '12 at 22:14

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