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Can I buy a Blizzard game (Diablo III, Starcraft 2, or WoW suscriptions) for another account?

I'm thinking about gifting a game, and I was wondering if there was a similar process as you can do it in Steam.

If it is possible, how is it done? Do I have to enter the recipients email address somewhere upon checkout and then he can redeem it?

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up vote 14 down vote accepted

Update: Some in game items are unavailable for gifting.

It is currently possible to gift: World of Warcraft, WoW mounts/pets, StarCraft 1/2, Warcraft 3+expansion, Diablo 2+expansion and Diablo 3+expansion.

Pre-purchase of Overwatch and WoW:Legion seems to not be giftable.

From the blizzard support page:

Gifting Items

Heroes of the Storm in-game items, and Hearthstone in-game items are currently unavailable to gift.

To gift an item, click Gift instead of Buy Now on the item’s page. During checkout, enter your friend’s email address. Once we process your purchase, we’ll send a key code to their email address, and you’ll receive a purchase receipt at your registered email address.

Note: Gift processing may take a few hours. If you entered the wrong email address, you can find the key code for your purchase on the Order History page once processing completes. You can copy this code and send it to your friend.

Your friend must have a account to claim a game key. If you gift them a World of Warcraft pet, mount, item, or game time, they must have a World of Warcraft licence in good standing (not banned or suspended) attached to their account.

Note: You cannot gift Balance, World of Warcraft character services, guild services, or subscriptions.

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This answer only concern World of Warcraft. There is no gift possibilities on This answer is not correct. It is for instance impossible to offer a pack of card in Hearthstone. – B413 Sep 25 '15 at 9:48
@B413 The answer was regarding all games in there store at the time. I have updated the answer to reflect the changes made by Blizzard since then – Blem Sep 25 '15 at 13:15

I tried to send heart of the swarm to a friend. There is no way to do it on You need to buy from another place and send the key.

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That's probably because HoTS came out this week. They probably haven't implemented a gift option for it yet. – leety Mar 14 '13 at 18:00

the answer is no. sure the FAQ on their website says you can do it, but you actually can't. If you already own the game on your own account, there is no way to digitally buy the game through and if you don't own the game, there is no step during the checkout process to designate the item as a gift. It's supposed to work, but in reality it doesn't.

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Your answer is very different from the accepted one. Can you provide a source for this? – Michel Dec 7 '12 at 12:18 says that you can very ambiguously. I haven't found any interface to send any game as a digital download gift that includes classic games, newer titles and games I do not own. Nowhere in the purchase interface does the word "gift" appear.

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