I'm experimenting with We Rule, but at level 6 I have an objective to:
'Hire your friend'
Now I don't have any friends, so what am I supposed to do?
Well the jackass answer is find a friend to play the game with. Another idea is if you have Facebook, post a status message asking for anyone who has the game, but that is putting yourself out on Facebook which may not be desirable. You could also find people via the Facebook We Rule Page and post on the discussion board there.
Developers put objectives like "Hire your friend' or 'Give a gift to a friend' (a la Farmville) as a marketing and expansion tool. By completing the objective, it expands the game's user base and maximum possible revenue for the developer.
This was my least favorite part of We Rule. Plus, when you finally find a friend and get the objective done, nothing else happens afterwards. That's the last objective to do... It's just plain sandbox after that.
Haven't played in a couple of months, but I do have some job stuff happening. You can add me as a friend if you'd like. My name's