Not that I have anything against Canadians or Canada, never been there I'm sure it's a lovely place full of quite wonderful people.
So if you log onto the BioWare Social Network and go to My Games -> Mass Effect 3 -> Leaderboards then you can see your rankings in three categories: Global, Country and Friends
I'd much prefer to know how I rank in England/UK/Britain/Europe than knowing what Canadians are up to!
The Edit Profile on BSN has a "Location" text box, which I've typed "UK" into. The Account Settings has my timezone as GMT. My Xbox and Live account are UK accounts. Following the Add Bioware Points link offers me prices in Pound Sterling, so that's picking up my location ok.
What have I missed, why have I become an honorary Canadian?
EDIT: The plot thickens, Gh0sT's answer sent me off to my EA profile settings where I see this, showing that I've already set my account to UK (which makes sense as I do have an active SWTOR sub and have, reluctantly, bought from Origin in the past, and credit cards do insist on checking your address as they're validated.
BSN still thinks I'm Canadian :(