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On Steam if you pre-purchase XCOM: Enemy Unknown you get something described as an "Elite Soldier Pack":

The Elite Soldier Pack will provide the ultimate tools for soldier customization in XCOM: Enemy Unknown, including:

Classic XCOM Soldier

Players will instantly receive a new recruit in their barracks inspired by the original X-COM: UFO Defense. The iconic soldier with the blonde, flattop hairstyle will return fully modernized.

Soldier Deco packs

Players can customize their soldier with several aesthetic upgrades to armor suits, including the new Hyperion and Reaper soldier armor kits.

Complete color customization

A variety of colors and tints for all armor sets in the game allow players complete control to customize their squad’s look.

Is this pre-order bundle exclusive to Steam or is it possible to get this pre-order bonus (or similar) from other digital retailers?

If not, are there any other pre-order bundles worth consideration?

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closed as too localized by Dave DuPlantis, Fluttershy, Ash, Matthew Read, alexanderpas Sep 18 '12 at 21:40

This question is unlikely to help any future visitors; it is only relevant to a small geographic area, a specific moment in time, or an extraordinarily narrow situation that is not generally applicable to the worldwide audience of the internet. For help making this question more broadly applicable, visit the help center.If this question can be reworded to fit the rules in the help center, please edit the question.

Voting to close as this question will only apply to a narrow window in time. – Dave DuPlantis Sep 17 '12 at 16:17
@DaveDuPlantis then we'll close it once the narrow window in time closes. – badp Sep 17 '12 at 16:42
It could still be useful after the game launches if people see the pre-order content and wonder if they can unlock it somehow. – StrixVaria Sep 18 '12 at 13:29
There is an official answer to this question. – Jon Ericson Oct 10 '12 at 18:57
up vote 4 down vote accepted

Looking at the various other websites that allow you to pre-order XCOM: Enemy Unknown, the 'Elite Solider Pack DLC' appears to be a standard pre-order bonus for everywhere you can get the game.

The Steam pre-order bonuses (Team Fortress 2 items and potentially a free copy of Civilization V) are Steam specific, so not available anywhere else.

Since the game's release, the Elite Soldier Pack has been released on Steam as a separate DLC, so those that didn't pre-order XCOM: Enemy Unknown can still get the Elite Soldier Pack by alternative means.

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