In short, this is done by creating a Scripts folder in your TSW installation, placing HTML formatted text in there and then invoking it from the chat command-line. It's a bit complicated. A detailed guide can be found here.

A basic example:

• Go to your TSW install directory e.g. C:\Program Files\The Secret World\
• Create a Scripts directory (or use the existing one if any)
• Create a text file (with Notepad) and name it MyInfo (just an example name)
• Create HTML formatted text, e.g. The morning light <font color=red>burns</font>
• Put this in the text file you've created: <a href="text://htmlhere">chatlinkhere</a>
• Replace htmlhere with the HTML formatted text you created
• Also replace chatlinkhere with the name of the link you want people to click on
• Now save the resulting file MyInfo
• You can now invoke this in game with /MyInfo on the chat command line

Here's the whole file if you've put it together correctly:

<a href="text://The morning light <font color=red>burns</font>">Test</a>

And this is what it looks like in game:

Told you it was a bit complicated, didn't I?

You can use various HTML formatting and also issue any chat command, including sending tells and opening URLs with the chatcmd:// URL scheme. More details in this guide.

This is not to be confused with linking items to chat, which is as simple as Ctrl-rightlicking the item.

In short, this is done by creating a Scripts folder in your TSW installation, placing HTML formatted text in there and then invoking it from the chat command-line. It's a bit complicated. A detailed guide can be found here.

A basic example:

• Go to your TSW install directory e.g. C:\Program Files\The Secret World\
• Create a Scripts directory (or use the existing one if any)
• Create a text file (with Notepad) and name it MyInfo (just an example name)
• Create HTML formatted text, e.g. The morning light <font color=red>burns</font>
• Put this in the text file you've created: <a href="text://htmlhere">chatlinkhere</a>
• Replace htmlhere with the HTML formatted text you created
• Also replace chatlinkhere with the name of the link you want people to click on
• Now save the resulting file MyInfo
• You can now invoke this in game with /MyInfo on the chat command line

Here's the whole file if you've put it together correctly:

<a href="text://The morning light <font color=red>burns</font>">Test</a>

And this is what it looks like in game:

Told you it was a bit complicated, didn't I?

You can use various HTML tags for formatting and also issue any chat command, including sending tells and opening URLs with the chatcmd:// URL scheme. More details in this guide.

This is not to be confused with linking items to chat, which is as simple as Ctrl-rightlicking the item.