The whole SFIV series is a little overwhelming, but the problem appears to be that you're getting Street Fighter IV confused with Super Street Fighter IV.
Street Fighter IV was released in 2009, and despite their similar sounding names, is a different game to Super Street Fighter IV (2010).
To make matters more confusing, Capcom released several updates to Super Street Fighter IV:
Super Street Fighter IV: Arcade Edition (2011) was the first of these (and itself had several updates applied to it known as '2012' and '2014', respectively).
Ultra Street Fighter IV (2014) is the latest update to Super Street Fighter IV.
So basically: Street Fighter IV is one game, and Super Street Fighter IV (aka Super Street Fighter IV: Arcade Edition and Ultra Street Fighter IV) is another.
From the image you've posted, it's clear that Steam has kept your original Street Fighter IV purchase, but updated your Super Street Fighter IV purchase to the new name: Ultra Street Fighter IV (they're the same game, after all).
With regards to your missing costumes(?), if you purchased the original game through Games for Windows Live, then they're not available once you've migrated over to Steam. You can still play your GFWL version without Steam, though. Read more here.