I've been playing Smite since they first started (/brag) and I still don't know why some items have blue or purple price tags. They seem to be discounted, but the reason eludes me. What does a colored item price mean, and what triggers them?
Edit
Here's why I was confused. When you first look at an item, it shows how much it will cost to upgrade the item completely from tier 1 to 3:
When you buy tier 1, it still shows the total cost to upgrade from tier 2 to 3:
Because you already spent 1010 gold on tier 1, the cost for tier 2 and 3 are reduced by 1010. This could be confusing to noobs (like me) who thought that the prices reflected the cost for only that tier.