It's technically the release day for Pokemon Battle Trozei, seeing as it is after midnight where I am. I went to the eshop, however, and while I can find the game and view its details, I can't actually purchase it yet.

That makes me wonder - is there a specific time of day after which games that are due to release on the eshop for that particular day will release?

  • I know Steam stuff cycles round at 6PM GMT, it may be that there's a specific time for the eshop. However eshop is a horrible tag D:
    – shanodin
    Mar 20, 2014 at 4:19
  • @shanodin I didn't actually mean to add it.
    – user11502
    Mar 20, 2014 at 4:21
  • 1
    In Europe, it happens at 14:00 GMT, but I'm not sure about US (or Japan, for that matter). Mar 20, 2014 at 11:07

2 Answers 2


In the U.S., the eShops (3DS and Wii U) update at or around 9 A.M. Pacific Time on Thursdays. In the early days of the Wii Shop Channel, this used to occur on a Monday. Some retail games that are available for download from either shop (Mario Kart 8, Tomodachi Life, Professor Layton vs. Phoenix Wright Ace Attorney, etc.) aren't made available for release until a specified date - usually on a Friday.


Depending which country you are in Its when its midnight for the Nintendo office there.

  • 1
    Do you have any proof to back this up?
    – user11502
    Apr 4, 2014 at 14:15
  • I use EST in america, and they always launch apps at 2 AM. Nintendo of america is in mount time zone. Two hours behind me. So they must update the country at that time.
    – Mightyno92
    Apr 4, 2014 at 14:41
  • 1
    Nintendo of America is located in Redmond, Washington, which is PST - three hours behind you, so 2AM for you is 11PM for them. It's also completely unrelated to midnight for Europe, as I mentioned two weeks ago. Apr 4, 2014 at 14:53

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