I understand Steam levels and what they give you but I own a few games on Uplay (including games I own on Steam but have to play through Uplay...) and I noticed that there is a profile leveling system in place. There is also a U points system, which lets me unlock different in-game and other extras. However, it's not directly connected to my level.
So, what does my profile level do exactly and do I get anything for leveling up?