In Monster Hunter Generations, there are several main villages. Doing quests for the villagers in each one will reward you with points for that specific village. I've earned a decent number of these points, but the game hasn't really explained what they actually do.
From what I've seen while playing reaching certain levels of points will reward you with village specific tickets for crafting, new village requests, and new hunter arts.
The hunter arts are specific to each village as you can see from the awards screen on your guild card (there are awards for obtaining village specific arts). Can't say which arts are tied to which village though.