For the first issue, if you have only an XBOX One, you can not directly download the backward-compatible XBOX 360 games that are offered through the Games with Gold program. Please see the official response on the subject below (FAQ found here):
How do I download the backward-compatible Games with Gold titles to play on Xbox One?
You can either download the Xbox 360 Games with Gold titles on an Xbox
360 console or in a browser at Games with Gold. The games will
automatically show up on Xbox One in the "Ready to Install" section of
My games & apps. We are working on a way for users to download the
games on Xbox One directly, but at this moment you'll need to do it on
Xbox.com or have previously redeemed/downloaded the title on Xbox 360.
See Moving from Xbox 360 to Xbox One.
For example, today the Assassin's Creed III (360 title) was available to download. I went to the Xbox website, navigated to the games with gold section, "purchased" and downloaded the free game. Went to my XBOX One and it was hanging out in my "ready to be installed" list. I uploaded a picture of the Games with Gold "purchase" that has confirmation that the process works as described in the FAQ.
For the second issue, if you can't download it from the website, you should talk to tech support because that's more of support issue. I doubt this is a region issue because you mentioned you were able to download other X1 titles with Games with Gold.