So I'd been playing DkS3 for an embarrassing number of hours, working through NG+ and decided to grab the new Ashes of Ariandel once I made it to the cathedral.
I was able to play around on the new snowy map for while before realizing everything (not excluding the trees) is more than capable of devouring me. So I went back to finish my NG+ playthrough.
Well at some point (I believe my PS+ account may have expired (and I don't have it automatically re-subscribe)). Before re-subscribing, I try launching my DkS3 account and get the following image:
Notice how the "Ashes of Ariandel" indicator is now missing from the version information at the top left of the title screen? So I re-activated my PS+ account, re-load DkS3, but still no dice.
In short -- I have an active PS+ account, I have the DLC and season pass purchased and installed, yet I can't seem to get beyond this error. What gives?