In multiple multiplayer servers I play in (e.g. Hypixel), There are books with text in them, and when you click on the text it takes you to a website.
How do I replicate this?
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A good online website for creating books is minecraftjson.com, where you can create books,
tellraw commands and other JSON texts for Minecraft.
If you create a book, you can simply add a new piece of text, and then set a
open_url, then type in the url, and you're done.