How much did Ultima Online cost to buy and to play when it was launched in September 24 of 1997?
closed as too localized by user9983, Zero Stack, Raven Dreamer May 11 '12 at 17:23
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The original retail price was $64.95, and the monthly subscription was $9.95, as noted in this New York Times article.
As pointed out by mobygames, the original monthly fee was 10$ when it was released:
Further charges included Origin’s failure to explain on the game box that Ultima Online required a monthly subscription fee of $10 and a credit card, and that the minimum hardware requirements written on the box were inaccurate and too low. The complaint sought money and punitive damages for those offences.
Take a look at these articles:
They both point out that the original price was 10$ per month.