Scout Early!
Scout early as you will need to see this rush coming, it has the following characteristics:
- No scout drone, lings or expo.
- A higher drone count, 17 towards 3:00.
- A roach warren, he can't hide it because of the creep.
Harass a Drone!
If you are good in micro you can hope for drones to follow and harass a single drone.
Protoss might want to place a proxy instead, depending on how you will counter him.
Build up your defenses and go for a counter attack.
Terran:
Bunker + 3 Rax, build MM and focus on Marauders to counter the Roaches.
Then Fac + Star, create medivac(s) and do a drop near his mineral line.
Protoss:
Cannons are possible, but are bad for your economy. You have better options:
Early harass: Send in early zealot(s) and pick off workers, there are no zerglings!
Four warp gates: Create a proxy pylon, warp in 8 zealots and harass right after his roaches go out (seen with probe). In any case you can take out his buildings before he takes you out... Worst case, create a cheap building somewhere on the map. He can't do this due to his creep.
Stargate: Should be out around 3:30, boost it twice to create a quick void ray.
Together with Stalkers from two gates and Phoenix later you can even handle an all-in.
Zerg:
Roach openings are popular in this case, so you should be doing one too.
You won't be able to counter him with Zerglings and Banelings...
In the case of a random spawn...
If you have to search him first, the scouting might be too late. So this means that for such maps you will need to prepare part of your counter attack to counter the effect of discovering it later.
Zerg will have to search you too as he didn't scout (except for slow overlord), this is your advantage...
Source: Mix of common knowledge, comments out of your link and Liquipedia II.