Use this: /summon villager ~ ~1 ~ {VillagerData:{profession:farmer,level:2,type:plains},Offers:{Recipes:[{buy:{id:acacia_boat, Count:1b},sell:{id:emerald,Count:1b,tag:{display:{Name:"\"aqua\"",Lore:["\"TOKENNNN\""]}}},maxUses:9999999},{buy:{id:acacia_boat, Count:1b},buyB:{id:acacia_boat, Count:1b},sell:{id:emerald,Count:1b,tag:{display:{Name:"[{\"text\":\"Token\",\"color\":\"aqua\",\"italic\":true},{\"text\":\"ken\",\"color\":\"aqua\",\"italic\":true}]"},HideFlags:1}},maxUses:9999999}]}}