I have consistently low match ratings when playing my striker. Even in games where I get a goal or two or an assist or two my ratings will stay sub 7.0. I never have any successful 1 on 1 or key dribbles despite stats at the end of the match saying I complete most of my dribbles. I even get the skill boosts for beating players off the dribble. Occasionally out of nowhere I'll get a 9+ contributing the same stats as any other game. Any ideas of what's going on?
It seems to be linked to the in-match team tactics set by your coach.
If it's 'defensive', doing your job as a striker and staying in position for counter attack will make your match rating drop down steadily even after 5 goals and 5 assists... If it's 'offensive' during the whole match you can get 9.8 as a striker just by staying in position and passing the ball.
You can try to make the coach switch to 'offensive' by being overly aggressive at every counter attack occasion, maintaining successful attack situations with a lot of passing in opponent territory, but that's the only way.