While I really like the cute visual of exploding coins and (sometimes) chips when transporting a Bitizen up the elevator, unlike with Tiny Tower (coin = 2*floor level), I can't easily determine how much coin I'm getting for each elevator tip.
I do know that when you transport a Bitizen to a fully stocked casino floor, you will receive a chip. I don't know if that's above and beyond the regular tip you get for transporting them to their floor.