The 3 main differences are:
- temples
- unique units
- starting position
Julii
1. Temples
- Ceres (Happiness and Population Growth)
- Bacchus (Public Order x2)
- Jupiter (Happiness and Law)
2. Unique Units
Samnite Gladiators (Attack: 14, Defense: 14, Charge Bonus: 3, Cost: 720, Excellent morale, May charge without orders, Very good stamina, Can sap, Elite unit)
Arcani (Attack: 12, Defense: 15, Cost: 900, Can hide anywhere, Good morale, Very good stamina, Fast moving)
3. Starting Position
You start in Northern Italy, and your primary rival from here is the Gauls.
A few things you should be aware of when taking this route: there are a lot of Gauls (you'll have to face huge armies), their city structures are limited to low tier buildings (meaning you'll have to do a lot of building to make a good city), and they are poor (meaning the rewards may not equal all the money and effort you spent conquering them).
My advice here: take Medolanium and Patavium (I think that's what they are called), the 2 Gaul cities North of your starting position - both of which are good cities - and defend the mountain pass against the inevitable retribution form the Gauls. Then turn your attention to the more profitable regions (namely the regions that your Roman brothers are targeting).
Scipii
1. Temples
- Vulcan (Happiness and Weapon Upgrades)
- Saturn (Happiness and Law)
- Neptune (Happiness and units)
2. Unique Units
Mirmillo Gladiators (Melee Attack: 12, Defense: 14, Charge Bonus: 3, Cost: 700)
Corvus Quinquireme (Slightly more powerful than a regular quinquireme. Available when you build an Awesome Temple to Neptune in your capital.
Deceres (The most powerful battleship available to any nation. They become available once you build a Pantheon to Neptune.)
3. Starting Position
You start in Western Italy and on the island of Sicily. Your primary rival from here will be Carthage.
In the beginning your goals should be to conquer Sicily, and take Carthage. This will put you at odds with both the Greeks and Carthage. Sicily will give you a solid base (just make sure you get rid of that Greek Diplomat - bribe him if you need to - you don't want any foreign units left). And Carthage is the stepping stone for a fairly profitable and population rich (slavery anyone?) area.
Brutii
1. Temples
- Mars (Happiness and Experience Bonus - from the 2nd tier up)
- Mercury (Happiness and Tradeable Goods)
- Juno (Happiness and Health)
2. Unique Units
- Velite Gladiators (Attack: 12, Defense: 14, Charge Bonus: 3, Cost: 720)
3. Starting Position
You start in Eastern Italy. Your primary rivals from here will be Greek and Macedon.
By far my favourite faction. They get access to the very profitable Greek peninsula (all those ports and resources basically let you print money - especially when partnered up with a temple of mercury) - once they unseat the Greeks and Macedonians that is. They have a hard fight in front of them - Greek phalanxes and Macedonian lancers will require a deal of skill on the battlefield, but the reward is the best of the 3 factions.